The Joy Book Club is a monthly Subscription Box Book Club.
The aim is to spread BookJoy by encouraging members to do three things:
‘Read Differently’, ‘Share The BookJoy’ and ‘Read Books, Do Good’.
For £15.99 a month, subscribers will receive a box containing a great book, as well as a few other gifts that are themed around that book – perhaps a bag of the main characters favourite sweets, some postcards from a key place in the book, a scented candle that evokes a certain part of the story (you get the idea); – as well as a playlist of music that complements the book. The idea is that you can enjoy these little extras whilst reading the book, to create a new kind of reading experience.
When it comes to choosing the books, The Joy Book Club looks for really great reads that have somehow slipped under the radar and gone a bit unnoticed – for every Gone Girl/Girl on the Train/etc that becomes a massive, much-talked-about hit, there are say 10 other books that will come out at the same time that are just as good, but no one really hears about them. They also choose from a range of genres, so readers have the opportunity to try something they might not normally choose from themselves. Hence the idea of ‘Read Differently’!
As for ‘Share the BookJoy’, that’s where the Book Club bit comes in. Once everyone has received their box, they can all discuss the book and their thoughts via The Joy Book Club’s social media channels, as well as chatting about any other book-related topics that take your fancy, and encouraging others to join in the conversation. They are also looking at putting a forum on the website.
Finally, The Joy Book Club has it’s ‘Read Books, Do Good’ charity initiative. Members are encouraged to do book-related good – check out the Random Acts of Bookness page! – and £1 from every box sold will go to a different book-related charity each month. Each charity will be chosen to somehow tie-in with that month’s book, and by having a new ‘Rad Book Charity of the Month’ each month it allows them to spread the good they can do that bit further. Spreading BookJoy is what they’re all about, after all!
By Imogen 
